How to Track SERPs

One of the best ways to track SERPs is by monitoring the featured snippets. Those are boxes at the top of SERPs that appear when a user searches for a specific keyword with informational intent. They contain an excerpt of relevant content and a link to it, and they always appear above organic results. You can track these snippets as well, since they always point to your site. Tracking these features can help you determine which keywords are driving traffic to your website, and can be useful for your business.

Keyword Tool detects SERP feature ownership

The Moz Keyword Tool is one of the most comprehensive tools for research into SEO. It not only provides information on SERP features, but also includes the ability to track competitor traffic, domain and page authority, and autocomplete suggestions. You can analyze the competitive landscape for a given keyword and then create a plan to take advantage of the results. It’s a great way to gauge how competitive a particular niche is without spending an arm and a leg.


A SEMrush tracking campaign lets you see how your website ranks on SERPs across different devices, location, and search engine. You can even track a specific URL, subfolder, or keyword. With Semrush, you can also track your competitors. You can add or remove them to your campaign and see their results in the ranking overview and trend graph. You can also use the keywords suggestion tool to come up with relevant keyword combinations.


With the help of a spy software program called SpyFu, you can monitor the SERP results of your competitors. You can use this tool to see if your competitors are using the right keywords to gain higher rankings. You can also view how powerful each site is in a certain niche, including what keywords they are buying on Google. In addition, it allows you to analyze which websites are getting the highest organic rankings. The spy software can also help you figure out which keywords to target and tweak in your content to get a better ranking.


To start with, Ahrefs offers you an excellent SERP tool for your website. This tool breaks down SERP results by URL rating and number of backlinks. The tool also shows you detailed data for newly created websites and changes in ranking groups. You can also use Ahrefs to determine whether you are ranking well or not for a certain keyword or phrase. You will be able to see which keywords are bringing in the most traffic.

Keyword Caddy

Is Keyword Caddy the best tool for tracking SERPs? While the keyword tracking feature is easy to use and comprehensive, the product lacks follow up reporting and deep dive data. While not the best SERP tracking tool, KeywordCaddy is easy to use and offers a free trial that doesn’t require a credit card. There are different plans that include the most features, including unlimited cloud storage and extra support. Keyword Caddy can also help you determine which keywords are driving the most traffic, including which ones are performing the best.


RankActive tracks the serps for websites and helps businesses manage workflow. It provides a variety of rent functions for companies and individual users. This platform allows you to create custom reports for your website with performance metrics and send them directly to your clients. RankActive is especially useful for SEO service providers who want to analyze their client’s websites and produce clear SEO audit reports. It is easy to access everything, including tools such as Rank Tracker, Site Auditor, and Link Manager.


Using RankWatch is free and requires you to enter your website’s domain, project name, search engine, and country. It also tracks sub-domains and allows you to prioritize local ranking over organic. While RankWatch is not a perfect tool for SEO, it is an excellent option for anyone who wants to keep track of their site’s ranking. There are a few minor drawbacks, however, and we will discuss them below.

Keyword Tool

Using a Keyword Tool to track SERP features is crucial if you want to rank higher on SERPs. This tool allows you to see SERP features and their respective ranking potential in two color schemes. If you’re trying to get your website listed on the first page of a SERP, but can’t seem to get any results, you might be missing an important SERP feature. A SERP feature is a feature that shows up above organic results on SERPs, such as a featured snippet or a video pack.

Luckily, there are free keyword tools that let you keep track of competitors’ rankings.

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